If you’re considering launching an experiential marketing campaign, you’re on the right track! Experiential marketing goes beyond standard marketing tactics and gives your customers a tangible, real-life experience of your products’ best features.
Brands host events or experiences to attract customers to their products through participation. This marketing strategy also makes it easy to engage customers, quickly build brand awareness and develop a positive brand reputation.
And not forgetting, buyers love experiential marketing campaigns! 74% of customers are likely to buy products promoted in an experiential marketing campaign. And 70% turn into repeat buyers after an experiential marketing event!
But experiential marketing is easier said than done. You need to invest time, money, and resources for success. Most brands don’t know where to start, what event or experience to host, and how to achieve their desired results.
Don’t worry, we’ll make this much simpler for you!
We’ve done our research and created an end-to-end guide on what experiential marketing is, the top benefits and key takeaways, and the best use cases you can learn from!
Ready to launch your experiential marketing campaign and drive customer engagement through the roof?
Let’s get started!
What is Experiential Marketing?.
Experiential marketing or engagement marketing is a strategy that invites consumers to experience your products through participation. An experiential marketing strategy encompasses a tangible approach to engaging customers in a real-world brand experience.
Traditional marketing strategies revolve around customers receiving your brand’s message. But experiential marketing allows businesses immerse buyers in how they convey their missions. Because of this, experiential marketing strategies create memorable connections between a brand and its consumers.
Rather than conveying your story like traditional marketing, experiential marketing brings buyers into your story. You don’t have to abandon standard marketing techniques. Leverage both strategies to develop deeper customer relationships.
And in case you’re wondering, we’ll look at some top examples of experiential marketing further below:
Summary: What is Experiential Marketing?
Experiential marketing is also known as engagement marketing, and is a strategy that allows brands to provide a tangible product experience through customer participation.
