Sat. Jun 28th, 2025

Working at Forma.ai | Glassdoor

What Is Forma.ai?

Forma.ai solutions drive sales performance with accurate, dynamic compensation management and revenue optimization – precisely tailored to your business and your sales model. Our unique approach delivers consistent, trustworthy incentive data to your sales, finance and payroll teams, so they can stop formula-building, calculating and validating, and start really driving business. Forma.ai transforms the complexity of sales comp into your most powerful lever for revenue growth.

Elevate your sales compensation plan, retain your top sales talent, and save millions. Forma.ai solutions drive sales performance with accurate, dynamic compensation management and revenue optimization – precisely tailored to your business and your sales model. Our unique augmented intelligence approach delivers consistent, trustworthy incentive data to your sales, finance and payroll teams, so they can stop formula-building, calculating and validating, and start really driving business. Forma.ai transforms the complexity of sales compensation into your most powerful lever for top-line revenue growth.

Forma.ai is the only sales compensation platform that drives revenue. Their unique platform enables organizations to design, execute, and optimize their sales compensation strategy by using a scientific approach driven by a collective data model. Forma.ai transforms one of the largest cost centers in an organization into its most powerful lever for top-line revenue growth. Founded in Toronto in 2016, the company is backed by Crosslink Capital, xFund, Panache Ventures, Golden Ventures and Uncork Capital. Forma.ai is trusted by a growing list of innovative global enterprises with clients including Autodesk, TrustPilot, Opentable, Career Builder, and more.

We create AI-powered software that boosts sales and automates incentive compensation. Our platform is trusted by innovators like OpenTable, Stryker, and IntelePeer, and we handle more than $1 Billion in annual managed commissions. We’re in rapid growth mode with a team of 60 that will expand to over 100 by the end of 2021. Our HQ is in Toronto and we have distributed teams across the United States. For more info visit www.forma.ai

Features

Compensation Management

 Bonus Management
 Compensation Assessment
 Compensation Calculation
 Compensation Plan Modeling
 Compensation Statements
 Incentive Programs
 Employee Reward Programs
 Organizational Charting
 Salary Planning

Sales Performance Management

 Incentive Compensation Management (ICM)
 Quota Management
 Reporting / Analytics
 Sales Gamification
 Sales Performance Tracking
 Sales Planning & Forecasting
 Territory Management
 Predictive Sales Analytics
 Sales Coaching Analysis
Highest-Rated Features
    • Sales Hierarchy Management
    • Reports and Dashboards
    • Comp Statement Calculation and Distribution
Lowest-Rated Features
    • Quota Assignments/Management
    • Compensation Statements
What do you like best about Forma.ai?

Forma.ai has elevated our processing standards with respect to employee commission payout and data insights. It is a true game-changer. Dashboards are very easy to navigate and have all the information that employees would love to see. In addition, it provides real-time data insight which engages all level employees to see where they are standing in the month and helps to step up their game to earn more which indirectly helps to drive more revenue to the company. Our leaders use K-Comp for semi-month/monthly coaching conversations. Aside from that, Forma has a DOPE ticketing system called “Analyst Center”, which helps us to submit any support request/Compensation changes or any other adjustments through it. We love this feature as it is very streamlined, and we do not have to keep track of all the changes submitted instead it allows the users to review their previously submitted tickets or edit tickets which is very beneficial and time-saving. It is a one-stop platform that provides all features that help in business growth. And not to mention, Forma has incredible customer Operation support who are always open to hearing client ideas and providing suggestions. We have completed 4 years journey with Forma.ai and looking forward to many more.

The Forma team is so easy to work with! If any issues come up, they are quick to respond and fix whatever is needed.

Forma’s ability to customize sales compensation dashboards for different business needs. The team is extremely responsive to all requests while also providing their own insights on how something might be done better.

What do you dislike about Forma.ai?

I honestly don’t have anything that I dislike about Forma. But this is just quick feedback, it would be great if the system is designed to be more flexible in ingesting the data. We had come across a few data formatting issues that interrupted the dashboards but the issue was resolved with high priority. I appreciate the support team for being on top of it to get it resolved.

I honestly haven’t found anything that I dislike! Our core team has changed a few times throughout the process, but there weren’t any hiccups due to the changes. Any new members knew everything about our company without having to explain anything!

There is nothing I dislike about Forma as the team continues to improve/tailor its platform in order to help our business needs.

Pricing

Forma.ai has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact Forma.ai to obtain current pricing.

By andrew

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