What is Keap?
What do you like best about Keap?
The vast number of integrations with other solutions makes Keap an excellent resource for creative campaigns and business solutions. From lead management to email campaigns, to VOIP and Gmail integrations, Keap covers all of our specific needs and makes it easy to integrate beyond those immediate needs when necessary.
The ability to create almost endless automation of emails and other business tasks is incredible.
For me what was overwhelming was where to start, but thanks to the community and the availability of endless examples and articles I could quickly figure out where to focus my efforts.
For anyone starting with Keap, I highly recommend doing one of the Keap Academy workshops to get you going!
Keap is wonderful because it consolidated so many different applications for me. Now I have them all in one place with only one learning curve. It actually also came out cheaper for me than all my other software combined.
As a web app, iterations are generally fairly regular. Automation options are fairly plentiful and can be shared amongst users of the platform. Good support community, with staff there to answers questions and take action as needed.
The things we can do with automation have proven to be invaluable to our business. There are features that I don’t know any other way to get access to other than with Keap.
What do you dislike about Keap?
There isn’t really anything that I dislike, however it would be a time saver to be able to import multiple emails into a campaign rather than building each email individually, and for basic users that require only access to contact records, a simpler contact view would be nice to see. I think there is a very nice basic view availabe to lower level Keap users, but for those users that require all the bells and whistles available within the Keap/Infusionsoft solution, the basic user view is not available.
The only thing that I have struggled with so far is that the double opt-in email is not very customisable and therefore I struggled to implement it into my workflow but that’s where the community came in and helped with suggestions.
Learning the automations is definitely a learning curve. Trying to understand how everything works together and how to set it up has been a challenge. But Keap also has a wonderful training site that you get access too and they are constantly putting on webinars and trainings to help all of us get a better grasp on how to use it best.
Some functionaility missing between versions of the app, classic/Pro/Max/Max Classic, etc. Some basic functions missing like emoji in email, importing data can be problematic, managing mailing list subscriptions/unsubs is clunky at best, business card reader on iOS app is inaccurate. Zapier integration can be challenging, both when using Keap as a trigger and sending data to Keap via Zapier.
What problems is Keap solving and how is that benefiting you?
Lead management, prospect and client nurturing. It’s easy to create automation and develop relationsships with other companies and solutions as a result of the versatile options available.
Keap is making it easier for me to provide a “high touch” experience for my customers which I was lacking in before.
I am hoping that over time it will help me generate more leads and assist in the “nurturing” process.
I would like to look back and say that thanks to Keap I was able to get “true fans” faster with less effort by automating a lot of the repetitive tasks involved in creating a community.
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