Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth.
Platformly is a marketing automation software suite designed to help SMB owners and growth marketers nurture captured leads, track campaign performance, send targeted emails and monitor interactions across multiple channels in the marketing funnel. Key features include drip campaigns, lead management, A/B testing, multivariate testing, social marketing, lead scoring, website visitor tracking and campaign management.
Teams using Platformly can utilize the CRM module to automatically collect and update lead profiles based on data gathered from third-party sources, such as Google, Twitter, Facebook, Foursquare and more. The business dashboard provides insight into churn rates, new email subscribers and the amount of revenue generated in the last few hours. The dashboard can be built and customized as per individual requirements using integrations from third-party sources and built-in widgets.
Platformly’s email marketing tool allows users to send emails to contacts, set up targeted follow-up sequences and create custom professional emails using the drag-and-drop email builder. The application also offers link tracking, custom domains, audience segmentation, contact management, opt-in forms, email templates and autoresponders.
What do you like best about Platformly?
I like that I don’t need to pay for 10+ different marketing software products. Platform.ly has so many features so I canceled my previous subscription for Mailchimp, Optinmonster, Geckoboard, and Click.org. All of the business processes I can manage from a single place. The customer support team is amazing. We have created a lot of customization on the site and connected to other platforms via Zapier. Anytime we had questions we were able to promptly have them resolved by the customer support team.
The most usefull for me is the dashboards with stats and reporting
*Its value for money and easy to use.
*Good product
It is very helpful and great marketing automation,so lovely.
Looking after customers without any actual work, sounds too good to be true, just set up some automations that can help make this a reality. Someone needs help just send them to your help section or better yet try to get them to the right resource without any additional work.
What do you dislike about Platformly?
Slight issues with formatting of the email templates a good work around is creating the templates externally but obviously have the inbuilt editor improved would be a much better outcome in the long run. Also issues with form embeds when dealing with static sites as they will pop up rather than sitting nicely with the rest of the design.
No dislike, but something is not working correctly.
*It has a difficult learning curve technique
* it is a bit complicated to understand and adopt
I could not think of any drawbacks, at least for now
The more I use it the more I want to use it. No complaints at this time.
What problems is Platformly solving and how is that benefiting you?
With Platform.ly I track how my business is performing in real-time, track advertising links, send personalized emails, see each customer interaction inside of the CRM. It’s really awesome to have so many features in one platform that is super easy to use.
Automation of all the emailing and autoresponses helps greatly to concentrate more on other things
*Email marketing
*Marketing Automation
Automated advice for clients, with a few well placed relevant upsells included in this process. Lead capture using landing pages to be either used or for client benefit again providing an additional revenue stream to the business, while keeping prospective clients nicely stored and allowing for automated follow up that can help me further qualify the leads in question.
Features
EMAIL MARKETING FEATURES
CAN SPAM Compliance
List Management
Mobile Optimized Emails
AB Testing
Auto-Responders
Drip Campaigns
Dynamic Content
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Editor
Pros
“My first marketing automation tool. Great support, unique features, I trusted and am happy with the choice.”
“Great command center for online marketing and great for tracking performance.”
“It’s a great product and the team at platformly is always integrating new apps into their platform. The support is also very good and they usually respond back in less the 24 hours.”
“So far I’ve found the App perfect to my needs and great value. The support in my experience has been great.”
Cons
“The functionality of the landing page designer. No detailed text knowledge base, only video tutorials – not possible to search for answers.”
“Email sequence stopped by email opening needs to be added.”
“The UI/UX are definitely their weak spot in my opinion.”
“Initial setup is a little tricky if you’re not familiar with this type of software.”
