Month: October 2022

What is Varicent Incentive Compensation Management? Varicent (formerly IBM Cognos Incentive Compensation Management, or IBM Sales Performance Management) is presented by the newly reformed vendor as a Sales Performance Management (SPM)…

If you’re considering launching an experiential marketing campaign, you’re on the right track! Experiential marketing goes beyond standard marketing tactics and gives your customers a tangible, real-life experience of your products’ best…